From the moment product leaves the farm to when it reaches a customer’s freezer, maintaining cold chain integrity and delivery timelines depends on a logistics team that can navigate complex international supply chains. Brecon Foods’ Logistics Manager, Lorenza Maldonado breaks down how her team manages global frozen logistics, ensuring reliable movement from origin to destination.
Can you describe your role and how it supports the journey from farm to freezer across our global network? I manage the full end-to-end movement of frozen goods, coordinating shipments with external carriers to guarantee timely delivery across our international network.
What makes managing frozen logistics at a global scale uniquely complex, and how do we maintain consistency across regions and partners? The complexity comes from coordinating multiple carriers, ports, and regulatory requirements worldwide. We maintain consistency through standardized processes, strong partner agreements, and regular audits.
How do we ensure fast and reliable movement of frozen products while protecting cold chain integrity from origin to destination? We protect cold chain integrity by using temperature-controlled transportation, monitoring devices, and strict handling practices at every stage of the journey.
What systems or technologies give us real-time visibility and control across international shipments? We use connected tracking tools, logistics dashboards, and automated alerts to monitor shipments in real time and respond quickly if issues arise. Our new system at Brecon Foods now gives us full live visibility across all shipments.
When disruptions happen, such as weather events, port congestion, or trade shifts, how does the logistics team respond to protect supply continuity? When disruptions occur, we reroute shipments, adjust carrier schedules, and communicate proactively with suppliers and customers to minimize the impact.
What key performance indicators matter most in measuring success in frozen logistics? We measure success by tracking on-time deliveries, maintaining proper temperature control, managing shipping costs, and ensuring that our suppliers and carriers follow Brecon Foods’ quality and safety standards.
What skills and leadership mindset are essential for running a high-performing global logistics operation today? Key skills include operational planning, quick problem-solving under pressure, data-driven decision making, and leading teams to collaborate effectively across the globe.
From farm to freezer, successful frozen logistics depends on visibility, strong partnerships, and the ability to adapt quickly in a constantly changing global and political environment. By combining standardized processes with real-time technology and experienced leadership, our team ensures that frozen products move efficiently and safely through every stage of the supply chain.
